In the 1980's Hardy and Marieta Laubser purchased part of the old La Paris farm between Paarl and Franschhoek. Their idea to establish vineyards on the farm was disrupted by a bacterial infection of the rootstock and this plan was abandoned due to the high costs involved. Fast forward 35 years and their eldest son Johann Laubser is back on the farm to implement what he has learned during his studies at Stellenbosch University.
The Farm Lab was established in 2020 as a space on Laubser Vineyards farm where we can experiment with regenerative agriculture principles. After many years of not using the land for agriculture we have the perfect opportunity to start on a clean slate and do things the right way. We are dedicated to farm in a sustainable, ethical manner which is good for the soil, animals and consumers. The plan is to take a multidimensional approach to small scale farming, where each enterprise can function on its own but at the same time is connected in the greater scheme of things. The regenerative approach is really about healing the land so that it can produce healthy, nutritious food with none of the negative impacts associated with conventional agriculture.
The only way we can minimize our footprint and access the best quality food is by going straight to the farmer. By cutting out the middle man, you get food that is fresher, cheaper and has a lower impact on the environment and at the same time the farmer gets a better price for his produce which in turn motivates them to continue doing things the right way.